Why are Google advertising? Is it because everyone hates them now?

Google, Google, Google. It’s all about Google but how is public opinion fairing for them these days?

Google’s Superbowl ad features are a reminder of just how flexible and powerful their Universal Search is and delivered in the form of a range of eventful stories. We all know Google give the web a phenomenal amount back but it almost feels like a lost cause for the competing Bing when we consider that they will only deliver about 7.9% of all search queries in the UK (Yahoo! and Bing combined – EU just gave the nod today) compared with the 90% market share that Google hoards. You’ve got to wonder, if Google have already measured such an immense number of things from its monolithic user-base that they surely will have also reached a threshold that will make it next to impossible for any competitor to catch up. By no means am I saying that it is completely impossible but what is undeniable is that it must surely be considered.

The 7 videos created for Google include cute, every-day and even intrepid ideas which strive to give a warm and fuzzy feeling inside. A master-stroke. The lead ‘story’ ‘Parisian Love’, published on YouTube in November has had over 4 million view. Not bad at all, but does this really make 4 million people less concerned with their own privacy and Google’s data monopoly let alone it’s economic cartel?

I’d love to hear your thoughts.

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