Conditional bid management automation is a well received tool and up until now, its either cost you for need of software/systems development or for need of paying for a solution from a third party provider such as Acquisio.
Today I was delighted to finally see the prompt from AdWords that the new Automation tool has reached the UK. I have not had much time to test it as it has only appeared for me today, but I will certainly be taking it for a test drive.
Used in conjunction with the ‘Experiment’ tool, this may well make for a change to the strategic landscape. One thing is for sure, it’ll help feed the Shareholders.
