Tag Archives: insights

Searching for Transparency – The UK 2010 Election Online Search Behaviour Screams for Attention

14,000 tweets in one day This was the effect of Gordon Brown’s blunder when he referred to Gillian Duffy, a long-time Labour party supporter a “bigoted woman”. It is a moment begging the question: what role does the internet play in informing voters about what really matters to them? And what are the online consequences [...]

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