A short List of 10 things you should do when managing your keyword use, on-site and off.

  1. Keywords in Url (domain name)
  2. Keywords in Title
  3. Keywords in Heading
  4. Keywords in body text-especially near the beginning
  5. Keywords in “description” and “keyword” meta tags
  6. Keywords in “alt” tags
  7. Keywords in text links
  8. Keywords in inbound text links
  9. Popularity of other sites linking to yours should be high
  10. Do not keyword stuff
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