Have Google lost their AdSense? Some of Google’s search results pages in the UK are no longer using the old pale yellow background colour for displaying it’s AdWords ads into and are now using a more expressive green ad format. I would not go so far as to say that this is a case of [...]
Category Archives: Illustrations
Searching for Transparency – The UK 2010 Election Online Search Behaviour Screams for Attention
14,000 tweets in one day This was the effect of Gordon Brown’s blunder when he referred to Gillian Duffy, a long-time Labour party supporter a “bigoted woman”. It is a moment begging the question: what role does the internet play in informing voters about what really matters to them? And what are the online consequences [...]
SEO vs PPC – The Yin & Yang of this Symbiotic Relationship
We still hear debates regarding which form of internet marketing is better or more appropriate, ‘SEO or PPC’, even though it has long been demonstrated that the two have a healthy and even symbiotic relationship with each-other.
